What Does a Digital Marketing Strategist Do and Do I Need One?

What is a Digital Marketing Strategist?

A Digital Marketing Strategist is a professional responsible for developing and implementing a plan to target the right audience, managing and optimizing those online marketing strategies with the right tools, and helping businesses reach their goals- i.e. build brand awareness, drive engagement, leads, and, ultimately, sales.

But what do they DO?

Glad you asked. A more specific job description would include:

• Strategy Development: Creating a comprehensive digital marketing plan that aligns with your business’s goals. This would also include how you allocate resources for advertising and overall designing for digital branding.
• SEO & SEM (Search Engine Optimization & Marketing): Ensuring the business ranks well on search engines and is visible to relevant audiences.
• Social Media Management: Managing social media profiles for your company to build a brand presence, engage with followers, and drive traffic to your accounts and website.
• Content Marketing: Creating content that attracts, engages, and converts the audience.
• Paid Advertising: Managing paid campaigns such as Google Ads, Facebook Ads, etc., to drive traffic and generate leads.
• Analytics & Reporting: Tracking and analyzing the performance of ad campaigns to refine and improve strategies.

Does My Business Need a Digital Marketing Strategist?

Maybe. Well, probably. If any of this sounds like your company, you should at least consider it.

1. Low Online Visibility: If your business is not gaining enough visibility online or is struggling to be found by potential customers, a digital marketing strategist can optimize your online presence through SEO and paid advertising.
2. Business Expansion or Growth: Before expanding or launching new products, the right strategy can help efficiently get the word out, generate leads, and build a broader audience.
3. Low Conversion Rates: If you have a lot of website traffic but low conversions (sales, sign-ups, etc.), a strategist can analyze and optimize the customer journey, landing pages, and calls-to-action.
4. Lack of Cohesive Online Strategy: You feel like you’ve tried everything. If your business is using multiple marketing tools, but they aren’t integrated, you could be wasting time and money on things you don’t need- or worse, are working against each other. An expert can create a custom, unified strategy that aligns with your business’s objectives.
5. Competitor Pressure: If your competitors are outperforming you online, a digital marketing strategist can help analyze what THEY are doing and create a better approach to help YOU stand out.
6. Limited In-house Expertise: If your business lacks the in-house expertise to handle complex digital marketing tactics, a strategist can provide the necessary skills to come up with and implement effective strategies. Your company may not be able to dedicate a full-time position to digital marketing or add the responsibilities to an existing role, but an outside consultant could be an option.
7. Changes in Marketing Trends or Technology: With the rapid evolution of digital tools and platforms, businesses might need a strategist just to stay up to date and competitive. Especially now that AI has entered the scene, the average businessman can easily get overwhelmed by how quickly the market is changing.

Basically, if your business needs to grow its online presence, improve marketing ROI, or tap into new marketing opportunities, hiring a digital marketing strategist can help bridge the gap between your current performance and desired outcomes.

How much does a digital marketing strategist cost?

Well, that depends on what you need. Obviously, the more that needs to be done, the more it will cost. But with the right partnership, the benefits will greatly outweigh the cost.

Now what?

Call us if you want to know more. Or ask fellow business owners about their experiences, then call us.